Retail Price & Positioning

Guaranteed product placement and position in the key soundscan independent music stores in California . This is essential for your product to get the exposure over all other titles in music stores.

Street Team

Target marketing for your product and/or company directly to consumers by creating a visual presence (tools supplied by your company). Direct “hand to hand” strategy executed by our staff at high schools, colleges, clubs, radio sponsored events, nightclubs, carshows, industry events, fashion events, awards shows, concerts, sporting events, festivals, clothing stores, lifestyle locations and independent urban music retail stores. The street team also services vinyl to all the hot clubs DJ’s.

Retail Boards, Lightboxes & Listening Stations

Placement of boards on side of independent urban music stores and/or lightboxes/listening stations. Create high visibility to every consumer visiting these important music stores.

Record Release Party/Listening Party

Execute all elements of the record release party for your new product. Or setup an industry listening party to showcase your new music. Hot venue, hot people, hot music.

Promotional Items

Create the clever, cool, cute, hot, interesting, or just plain weird promotional item that everyone wants to get his hands on. Make everyone start talking about your product and/or company.

Advertising

Placement of advertising on cable or radio tied in with music retailers supporting the title with product sale priced. (label must provide prepared spot)

DJ Pool

Service your vinyl to Cali Kings DJ Pool. 40 DJ’s pick up their new vinyl and MP3’s every week. Your artist can meet the DJ’s who control turntables in the hottest clubs throughout So. California. Cali Kings Marketing started as Geto Baby record pool in 1994.